Joanne Asman has been involved with a variety of event management projects for over 15 years.

She and her team have developed a real authority pertaining to producing and coordinating events of all kinds.


Asman & Associates LLC’s work is professional while keeping an eye on the budget.  Joanne (Pollinger-LaVine) Asman’s own performance equestrian experiences – having participated in numerous Pasadena Rose Parades, Horse Shows, Exhibitions and more on many occasions, along with a long list of non equestrian events – provides an insight as to the needs of an event; whatever the project, Asman & Associates LLCS’s is the answer.


Asman and Associates LLC’s has been involved with a wide range of projects with total attention paid to the details which make the event a success.  Working on various film projects and as coordinator/producer of events, has given Asman & Associates LLC experience and knowledge that is truly valuable.

Personal Touch

Joanne Asman has been involved with a variety of event management projects for over 15 years.  Joanne has developed a real authority pertaining to producing and coordinating events of all kinds.

Coordination & Entertainment Furnished for the Following:

Fiesta of the Spanish Horse 1999, 2000,2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010,

2011, 2012, 2013, 2014, 2015, 2016

Produce and Choreograph a 2 ½ hour Equestrian Variety Show with

Peruvian, Paso Fino and Andalusian Horses, Music, Dance, Celebrities

for Charity with a 4 – day multi-breed Horse Show.

Pasadena Tournament of Roses “Equestfest” 2002–2009. 2012 Coordinate & Choreograph2 ½ Hour Production, Coordinate and consult on Publicity.
Pasadena Tournament of Roses Parade  
Rodeo de los Caballos 2013 Coordinated A Parade of Horses ‘Gathering of the Horses’ commemorating the 100th Anniversary of Beverly Hills.
University of Southern California 2003–ongoing

Own and Train horses used as the USC Mascot “Traveler®” Perform at

all. Home Games, and personal appearances, and parades.  Coordinate with Game Management logistics of all appearances.

Memorial Day Classic Provide Equestrian Entertainment through the years.
Los Angeles International Grand Prix Provide Equestrian entertainment through the years.
Warner Bros. Promotion of “Troy” White horse with Roman costumed rider,
Andalusia at Coral Mountain Provided White & Black horses and costumed attendants for groundbreaking ceremony in La Quinta.
US Dressage FreeStyle Champ Provided and coordinated entertainment for event. ½ Hour Variety Show.


NFL Owners and Media Super Bowl Party 4 Years Coordinated entertainment which included Musicians, Bands, Dancers, Equestrian, Animal Acts, Costuming and more.
Equine Affaire 2003, 2004, 2005, 2006, 2007, 2008, 2009

Provided Equestrian Entertainment.


Festival of the Animals Produced and Coordinated Animal Variety Show fundraiser with Horse Show consisting of many celebrities, dogs, birds, & horses. Yearly event.
Western States Horse Expo Coordinated & Choreographed 2 hour Show Variety Equestrian Show.
Burbank Celebrity Tournament of Horses Produced Fundraiser consisting of Equestrian & Animal Variety Show including 20 celebrities.
Santa Barbara Polo Club Half time Entertainment 4 Years
CDS Dressage Championships Presentation of Flags with Routine and 5 beautiful Andalusian Horses


Niesi Week Parade – Little Tokyo Provided Rental of Quarter Horses for Yabusame Parade & Exhibition
Renaissance Pleasure Faire 10 years of coordination of Equestrian Program including Jousting.

Film & Television Credits

  • “Savages” with Selma Hayek
  • Stevie Nicks – “In My Dreams” Video
  • “The Cleaner”
  • “Animal Planet – Uncut & Untamed”
  • “Zabeel Investments”
  • “Speaking on Horses”
  • “KTLA News”
  • “RFD-TV Equestfest Programming”
  • RFD-TV Fiesta of the Spanish Horse
  • “Sharp TV Commercial”
  • “Access Hollywood”
  • “Anheuser-Busch PSA”
  • “Animal Planet”
  • Tom Petty “The Walls” Video with multiple wild animals
  • “Extra-TBS”
  • “ESPN”
  • “CNN”
  • “California Gold – Story of Traveler” – Huell Howser
  • “Love Trance” Pilot
  • “Thrills” Music Video
  • The “Asia Music Awards”
  • “Someone to Call My Lover” Janet Jackson
  • Slovakian TV
  • “Pfizer, Inc.” World Wide Commercial
  • “PHRMA” Commercial
  • “Extra” – Linda Blair interview
  • “Road to El Dorado”
  • “Jamie Fox Show”
  • “Arthel & Fred Show”
  • Commercial for Sony – New CD Rom

Print Mediums

  • Sean John Clothing Ad 2013 – Provided Horses
  • Ralph Lauren Fall Ad 2012 – Provided Horses
  • “In Style” June 2012 – Provided Horse
  • CD Cover Stevie Nicks “In My Dreams” Album (2011) – Provided Horses
  • Ralph Lauren (2011) – Provided Horses
  • Virgin Holidays (2009) – Provided Horses
  • Sharp TV Commercial running 2009, 2010, 2011 – Provided Horses
  • Fred Stone Print (2009) – Provided Horses
  • Leroy Nieman (2008) – Provided Horses
  • Vogue Magazine (2008) Cover — Provided Horses
  • People Magazine & Video(Katherine McPhee) — Provided Horses
  • Estee Lauder Ad Campaign for Photographer Mario Terentino — Provided Horses
  • Vogue Magazine (Oct. 2006) — Provided Horse
  • Stoecklein Photography/Roche Pharm — Provided Horses Pegasus Ad
  • Playboy Magazine — Provided Horses
  • Fuji Film — Provided Horses
  • DreamWorks, Animation — Provided Horses
  • Entertainment Weekly — Provided Horses
  • Jamie Fox Show” — Provided Horses
  • Vanity Fair – Issue featuring Liv Tyler — Provided Horses
  • Vogue Magazine – Issue featuring Andie Mc Dowell — Provided Horses