Biography

Joanne Asman has been involved with a variety of event management projects for over 15 years.

She and her team have developed a real authority pertaining to producing and coordinating events of all kinds.

Professional

Asman & Associates LLC’s work is professional while keeping an eye on the budget.  Joanne (Pollinger-LaVine) Asman’s own performance equestrian experiences – having participated in numerous Pasadena Rose Parades, Horse Shows, Exhibitions and more on many occasions, along with a long list of non equestrian events – provides an insight as to the needs of an event; whatever the project, Asman & Associates LLCS’s is the answer.

Knowledgeable

Asman and Associates LLC’s has been involved with a wide range of projects with total attention paid to the details which make the event a success.  Working on various film projects and as coordinator/producer of events, has given Asman & Associates LLC experience and knowledge that is truly valuable.

Personal Touch

Joanne Asman has been involved with a variety of event management projects for over 15 years.  Joanne has developed a real authority pertaining to producing and coordinating events of all kinds.

Film & Television Credits

  • “Savages”, 2012
  • Steve Nicks — “In My Dreams”, 2011
  • The Cleaner”
  • Animal Planet — Uncut & Untamed
  • Zabeel Investments
  • Speaking on Horses
  • KTLA News
  • RFD-TV Equestfest
  • RFD-TV Fiesta of the Spanish Horse
  • Sharp TV Commercial
  • Access Hollywood
  • Anheuser-Busch PSA
  • Animal Planet
  • Tom Petty “The Walls” Video with multiple wild animals
  • Extra-TBS
  • ESPN
  • CNN
  • California Gold – Story of Traveler” – Huell Howser
  • “Love Trance”,Pilot
  • Thrills” Music Video
  • The “Asia Music Awards”
  • “Someone to Call My Lover” Janet Jackson
  • Slovakian TV
  • “Pfizer, Inc.” World Wide Commercial
  • “PHRMA” Commercial
  • “Extra” – Linda Blair interview
  • “Road to El Dorado”
  • “Jamie Fox Show”
  • “Arthel & Fred Show”
  • Commercial for Sony – New CD
  • TCK Commercial for Shuttle, Inc.
  • Hennesey Cognac Corporate Video
  • Barbie Commercial, Mattel
  • “Three Musketeers” Hollywood Premiere

Print Mediums

  • Sean John Clothing Ad 2013
  • Ralph Lauren Fall Ad 2012
  • “In Style” June 2012
  • CD Cover Stevie Nicks “In My Dreams” Album (2011)
  • Ralph Lauren (2011)
  • Virgin Holidays (2009)
  • Sharp TV Commercial running 2009, 2010, 2011
  • Fred Stone Print (2009)
  • Leroy Nieman (2008)
  • Vogue Magazine (2008) Cover — Provided Horses
  • People Magazine & Video(Katherine McPhee) — Provided Horses
  • Estee Lauder Ad Campaign for Photographer Mario Terentino — Provided Horses
  • Vogue Magazine (Oct. 2006) — Provided Horse
  • Stoecklein Photography/Roche Pharm — Provided Horses Pegasus Ad
  • Playboy Magazine — Provided Horses
  • Fuji Film — Provided Horses
  • DreamWorks, Animation — Provided Horses
  • Entertainment Weekly — Provided Horses
  • Jamie Fox Show” — Provided Horses
  • Vanity Fair – Issue featuring Liv Tyler — Provided Horses
  • Vogue Magazine – Issue featuring Andie Mc Dowell — Provided Horses
Fiesta of the Spanish Horse

1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011
Produce and Choreograph a 2½ hour Equestrian Variety Show with Peruvian, Paso Fino and Andalusian Horses, Music, Dance, Celebrities for Charity with a 4 – day multi-breed Horse Show.

Pasadena Tournament of Roses “Equestfest”

2002–2009 Coordinate & Choreograph 2½ Hour Production, live and on RFD-TV. Coordinated event and consulted on Publicity.

University of Southern California

2003–2012 Own and Train horses used as the USC Mascot “Traveler®” Perform at all Home Games, and personal appearances. Coordinate with Game Management logistics of all appearances.

Memorial Day Classic

2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008 – EquestrianEntertainment.

Los Angeles International Grand Prix

2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, Provide Equestrian entertainment.

Warner Bros Promotion of “Troy”

White horse with Roman costumed rider.

Andalusia at Coral Mountain

Provided White & Black horses and costumed attendants for groundbreaking ceremony in La Quinta.

United States Dressage FreeStyle Championship

Provided and coordinated entertainment Championship for event. ½ Hour Variety Show.

NFL Owners and Media Super Bowl Party

4 Years Coordinated entertainment which included Musicians, Bands, Dancers, Equestrian, Animal Acts, Costuming and more.

Equine Affaire

2003, 2004, 2005, 2006, 2007, 2008, 2009 – Provided Equestrian Entertainment.

Festival of the Animals

Produced and Coordinated Animal Variety Show fundraiser with Horse Show consisting of many celebrities, dogs, birds, & horses. Yearly event.

Western States Horse Expo

Coordinated & Choreographed 2 hour Show Variety Equestrian Show.

Burbank Celebrity Tournament of Horses

Produced Fundraiser consisting of Equestrian & Animal Variety Show including 20 celebrities.

Santa Barbara Polo Club

Half time Entertainment 4 Years

CDS Dressage Championships

Presentation of Flags Routine with 5 beautiful Andalusian Horses

Niesi Week Parade – Little Tokyo

Provided Rental of Quarter Horses for Yabusame Parade & Exhibition

Renaissance Pleasure Faire

Provided Rental of Quarter Horses for Yabusame Parade & Exhibition

Private Party For Mayor of Burbank

Provided Dancers & Entertainment